I wanted to share some insights on cruise line credit cards with you, as we had a client reach out today requesting a credit card authorization form to put $1,000 of her trip on her "new Norwegian Cruise Line credit card" while paying the remainder of the trip on her other card. 

That reminded me of the below email I received from Norwegian regarding their credit card and the $1,000 spending requirement in the first 90 days to get the $250 onboard credit offer. Clearly, this client was looking to take advantage of that for sure. 

Nevertheless, it made me think about the benefits of cruise line credit cards and why it's important for us to have an idea of what offers exist out there, especially for the cruise lines we are actively selling. 

Before I dive in, let me be very clear: No, you do not get commissions or kickbacks for talking about credit cards, nor are you expected to sell them. 

Okay, now that that's out of the way, let's dive into why it's a good idea to at least be aware of them. 

Cruise line credit cards are a valuable tool for frequent cruisers as they offer specific perks and benefits that can enhance the overall cruising experience. These benefits can range from onboard credit (see below), discounted shore excursions, and priority embarkation and disembarkation, to name a few. By understanding the various credit cards and their offers provided by different cruise lines, you can supply your clients with the best options that suit their needs.

Moreover, having a cruise line credit card can increase brand loyalty, thus translating into future sales for that cruise line and you as the travel advisor. Clients with a positive experience with a specific cruise line are more likely to book with that cruise line again in the future; the same goes for their experience with using a travel advisor. This means that by being aware of the benefits of cruise line credit cards and knowing some added extras to speak to when clients inquire, you can help increase brand loyalty and, in turn, generate more sales in the future.
 

• When a client has an issue with deposit dates or payment schedules or shows concern about the price.This could be as simple as asking if they've looked into the cruise line's credit cards.
• When a client is curious about additional perks, above and beyond any booking bonuses or OBC, they are already getting. If you are looking for additional perks, XYZ cruise line does offer a credit card that I believe is currently offering some additional benefits.
• When a client wants more control in paying over time, such as mentioning making weekly, biweekly, or monthly payments. Have you looked into XYZ cruise line's credit card? That might be a perfect option for paying as you go while also earning additional perks.

Again, you are not a credit card salesperson and do not need to sell it, but being aware of the card options and where the client can find the information is super helpful. 

Once you know a client has a card with a cruise line as well, it gives you built-in touchpoints, such as reminders to check their perks, reaching out with special offers for that cruise line, and even making sure to get an idea of that client's dream trip list, so you can follow up over the next couple of years, etc. 

Written by: Daniel Conklin, VP of Leisure & Luxury Sales at Goulds Travel