09-26-2025 Event Strategy
Hosting events and attending events are two great ways to increase your business exponentially.
Hosting an event either means that you are inviting people to attend an event that you have created, or you are sponsoring a booth (paid or complimentary) at an already existing event. This helps promote visibility of your brand, allows you to tap into other databases, and creates exposure for you to capture new leads.
Events you could attend are social gatherings, networking mixers, and even conferences. Regardless of whether you’re hosting or attending, you should have an event strategy drawn out before even signing up!
What does an event strategy look like? Great question!
For every event, you should create a marketing plan focused specifically on the event you are looking at. Here are the top 9 topics you should include within your Event Strategy Marketing Plan.
Creating a social media strategy is a LOT of work, but once you get into the right flow, it becomes so much easier to manage. Before creating your social media content, you should have your Branding & Culture strategy, along with your Ideal Client figured out! The more you can speak to your brand, the more it will resonate with your target audience. Knowing your ideal client will also help you decide which social media platform you should focus on.
When it comes to safety and security, it’s no laughing matter. In the travel industry, you’re provided with so much confidential information. You’re probably just thinking about credit cards, but it d
Liability insurance coverage protects you financially if you’re responsible for someone else’s injuries or property damage. One of the most known liability insurances in the travel industry is Errors & Omissions Insurance. Errors and Omissions insurance, also known as E&O insurance, may help protect you and your business from lawsuits where you might be at fault for making a mistake while providing professional travel services. Some E&O insurances also provide coverage for personal liability. Before purchasing E&O insurance, be sure to read the plan completely and ask your insurance agent any questions regarding your policy.
Whether zip-lining through a rainforest, learning about ancient civilizations, or lounging on a beach, clients look to you to plan that perfect vacation. Being a travel expert promises many thrills for potential clients. Sadly, it can also come with some hiccups along the way. As a travel advisor, you are going to work with so many different people, each one having their own set of demands, diverse choices, preferences, personalities, and expectations. There will certainly be times when you make mistakes and other times when you've done everything right, but someone is still unhappy with something related to your travel services, and it's up to you to figure out how to best resolve that issue for them.This is where customer service comes in!