09-26-2025 Travel Advisor Resource Center (TARC)
As a travel agent, you're always on the go, juggling a multitude of tasks and responsibilities. It's important to have a system in place that ensures your business can continue running smoothly, even if something unexpected occurs. That's where a back-up buddy comes in.
A back-up buddy is someone who can step in and take over your responsibilities in the event that you're unable to work. This can be due to illness, injury, or even something as simple as a family emergency. By having a designated back-up buddy, you can ensure that your clients will continue to receive the same level of service and care that they've come to expect from your business.
Not only does a back-up buddy provide peace of mind, but it can also help your business thrive. By having someone who can step in and take over your responsibilities, you'll be able to take the time you need to recover or deal with personal matters without having to worry about your business suffering as a result.
When selecting a back-up buddy, it's important to choose someone you trust implicitly. This should be someone who is familiar with your business, your clients, and your processes. Ideally, they should have some experience in the travel industry, so they'll be able to hit the ground running.
Here are 10 Steps in Choosing a Back-Up Buddy:
As a travel advisor, preparing your back-up buddy is crucial to ensuring your business continues to run smoothly even when you are unavailable. Here are 10 things you can do to prepare your back-up buddy:
Having someone you can trust to run your business in your absence is a BIG deal. A Back-Up Buddy can be part of your Accident Plan, but they can also be there to assist if you need to go out of town for a few days or just need an extra set of hands in your day-to-day operations. By having a back-up buddy, you can ensure that your clients will continue to receive the same level of service and care that they've come to expect from your business. This can help you maintain your reputation and keep your business running smoothly, even in the face of unexpected challenges. A Back-Up Buddy can be someone in the industry or someone you know you can rely on in a pinch. Of course, if they have industry knowledge or a general sense of how your business works, it would make things a bit easier!
Regardless of who you choose as your Back-Up Buddy, you should inform them about your Accident Plan and tell them where it will be in case of emergencies. Let them know that you’ll update it periodically if needed as well.
When it comes to client gifting, many travel advisors get stuck wondering what is appropriate, what is essential, and what is considered going overboard. Client gifting is an easy way to build and maintain strong relationships between travel advisors and their clients. The act of giving gifts shows appreciation, fosters loyalty, and can lead to repeat business. Whether it is for a special occasion or just to say thank you, a well-thought-out gift can make a big impact on your clients and their perception of your business.
Creating a social media strategy is a LOT of work, but once you get into the right flow, it becomes so much easier to manage. Before creating your social media content, you should have your Branding & Culture strategy, along with your Ideal Client figured out! The more you can speak to your brand, the more it will resonate with your target audience. Knowing your ideal client will also help you decide which social media platform you should focus on.
A succession plan is usually the last thing most travel advisors think about. The unfortunate truth is that so many people follow their passion and dive into being a travel advisor without drawing out
This article was written by Steven Gould, Founder of Travel Advisor Resource Center (TARC), originally published by TAToolkitIn the vast world of marketing strategies available to travel advisors, it'